The semester project within the Master’s program “Marketing Studies” encompasses a significant aspect of the learning experience. Its purpose is to apply the knowledge and skills acquired during the program to solve real-world problems in the field of marketing. Project-Based Learning (PBL) represents an effective educational method that encourages the practical application of knowledge, the development of essential skills, and prepares students to face challenges in the real world. It is also an excellent way to build a portfolio relevant to a future career in marketing.
The concept of Project-Based Learning (PBL) is an educational approach where students learn through active participation in complex and authentic projects, rather than being exposed to passive teaching and information transmission. In PBL, students work in teams or individually to address real, relevant, and challenging problems or projects. This concept promotes active learning, the development of practical skills, and critical thinking. PBL projects are designed to achieve specific learning objectives, including the development of thematic knowledge, practical skills, collaboration and communication skills, critical thinking, and problem-solving.
PBL projects are often linked to real-world situations or problems. Students are engaged in solving these problems and applying their knowledge in practical contexts. Working in teams to solve problems or complete projects teaches them the necessary skills to collaborate efficiently, communicate, and share ideas with team members. Project-based learning encourages students to be independent and manage their own learning process. They need to identify necessary resources, plan and organize activities, and monitor the progress of their project. While working on projects, students face complex challenges and problems that they must solve, developing their critical thinking and decision-making skills.
Assessment in PBL focuses on the actual skills and knowledge gained by students during the project. This may include evaluating final products or presentations, self-assessment, peer assessment, and assessment by teachers. Since PBL projects are often related to students’ interests and passions, they are more motivated and engaged in the learning process. This increased involvement can lead to a deeper understanding of the material and greater retention of information.
The semester project is included in the curriculum of the Marketing Studies program. The semester project aims to prepare students for successful careers in the field of marketing. The experience and skills gained during the project make them more attractive to employers and help them integrate into the industry more easily. The semester project provides an opportunity for a thorough assessment of students’ skills and knowledge. The project’s results can be used to measure progress and the level of understanding of marketing subjects. Its structure is designed in line with the objectives of the marketing studies program, which may include the development of specific skills and preparing students to become leaders in the field of marketing.