Today marked a remarkable journey for our students specializing in Hotel, Leisure, and Tourism within the Marketing course, as they embarked on an educational visit to the TOURISM&TRAVEL EXPO 2024 (Edition XXVII) at the Moldexpo Center. This prestigious international industry exhibition showcased a plethora of tourism offerings from various organizations both from the Republic of Moldova and abroad.
Engaging Learning Experience: Each student was assigned an individual task to dive deep into the marketing mix elements—product, price, place, and promotion—of the companies present. This involved a thorough exploration of the companies’ service ranges, unique selling propositions, pricing policies, presentation styles, place designs, and promotional tactics for tourist destinations or offers.This hands-on experience provided our students with invaluable insights into the dynamic world of tourism marketing, fostering a deeper understanding and appreciation for the intricacies involved in promoting tourism destinations.
Stay Tuned! We’ll be sharing moments from the exhibition and insights from our students’ experiences in the coming days. Follow our journey as we explore the limitless possibilities of tourism and travel.
