Research

The section "Promotion of Products and Services in the Context of Sustainable Development" within the International Scientific Conference "Modern Paradigms in the Development of National and International Economy" provided a great opportunity for exchanging opinions and disseminating the results obtained in the field of economic research.

We would like to mention that we are witnessing an increased interaction phenomenon with researchers from other foreign institutions who have shown openness and interest in the addressed topics, thus ensuring the internationalization of the section by more than 60%.

Economic research bears the imprint of multiple personalities that have influenced the study and research of economic relationships, the development of economic models, thinking, and various approaches to the research process. Higher education is anchored in study, research, and learning, constituting a continuous process within the economic system, and educators continuously improve curriculum content through scientific papers disseminated at specialized events. Thus, in the international context, researchers from the Faculty of Economic Sciences have had and continue to have an active presence as participants in the research and development process in the economic field.

Section No. 3: PROMOTION OF PRODUCTS AND SERVICES IN THE CONTEXT OF GLOBALIZATION AND SUSTAINABLE DEVELOPMENT within the International Scientific Conference "Modern Paradigms in the Development of National and Global Economy," October 6-7, 2023, Chisinau, Republic of Moldova.

Section 3 Moderator - Veronica Bulat, Ph.D., Assoc. Prof., Head of the Department of Economics, Marketing, and Tourism

The reports presented in Section 3 of the Conference discussed various aspects and issues related to the promotion of products and services in the context of globalization and sustainable development. This is a complex approach that involves specific strategies to reach an international audience in a sustainable and responsible manner. Topics related to digital technology were addressed, emphasizing its powerful role in global promotion. From multilingual websites to social networks and online campaigns, these channels provide direct access to the international audience. Currently, consumers are more interested in purchasing products and services that respect the environment and are produced responsibly. The promotion of articles or services in accordance with ethical and sustainable practices becomes an essential element. As awareness of environmental issues and social responsibility increases, educating consumers about the benefits of sustainable products and services becomes a key element in promotion. Each country has specific regulations for advertising, branding, and sales. It is essential to comply with these regulations and adapt promotion strategies to conform to the laws and culture of each country.
Conclusions regarding the proceedings of Section III: Promotion of Products and Services in the Context of Globalization and Sustainable Development:

1. The analysis reveals that the vector of sustainable development in the national economy is composed of interconnected components, including sustainable economic growth, conservation of natural resources, social inclusion, responsible governance, and technological innovation. These components are closely linked and have a significant impact on sustainable development goals.
2. Factors influencing investors in decision-making and the results of the analysis provide a new concept for supporting the adaptation and improvement of institutional curricular practices by facilitating the transfer of best practices. This involves developing a specific operational framework for adopting and implementing the microcredit system.
3. Promoting gender equality in all aspects of the tourism industry is a critical issue. This includes eliminating gender stereotypes and workplace discrimination, as well as creating more inclusive and equitable working environments. Women can contribute to the promotion of responsible and sustainable tourism, ensuring long-term benefits for the environment and local communities. Internationally, various projects have been launched with objectives such as business management training, marketing, customer service, among others; creating traditional products and selling them in the tourism industry, thus contributing to the economic development of local communities, etc. Additionally, various programs have been initiated in the Republic of Moldova to support and motivate women to start businesses in the national tourism sector.
4. Sustainable tourism consumption from a gender perspective goes beyond environmental aspects of sustainability. It involves recognizing and addressing ways in which gender dynamics influence and are affected by tourist activities. By promoting gender equality and inclusion, tourism can contribute to more sustainable and responsible practices benefiting both travelers and host communities. Governments and tourist organizations should develop policies and regulations that promote gender equality in the tourism sector. This may include measures to prevent gender-based discrimination and violence.
5. In the context of the Russo-Ukrainian war as a geopolitical issue, climate change and the global energy crisis are the tipping points, especially in Eastern Europe, for the political decision to transition from fossil fuel dependence to renewable energy sources and/or decarbonization. Consequently, there is a need for the diversification of energy resources. The major dilemma in these issues remains the quality of energy resources, especially nuclear energy, which seems to be the "Holy Grail" of decarbonization, and the distribution of energy sources, so they are used in combination with renewable energy sources. Besides potential disadvantages, wind and solar energy require reliable large-scale electricity storage, making it extremely costly. The work presents a highly optimistic perspective on the energy trend analysis for long-term energy consumption and generation, as a case study for major players in carbon emissions seeking the "black swan" of energy.
6. The modern digital world, along with many opportunities, poses a significant number of challenges. One of them is the emergence of the phubbing phenomenon as a manifestation of smartphone users' dependence and constant distraction on social networks. In this regard, the issue arises of shaping ethical behavior during social interaction both in the digital world and live communication. The article investigated the specifics of the phubbing phenomenon and its influence on social interactions regarding strengthening the social responsibility of marketing activities by companies in the smartphone industry. The emergence of the phubbing phenomenon and the term for its designation were examined. It was demonstrated that ethical behavior issues during live communication have become more relevant due to the increasing number of mobile phone users. Definitions of phubbing were provided, generated through modern artificial intelligence means, such as Midjourney Neural Network and ChatGPT, as well as connections between the phubbing phenomenon and marketing.

 

It is said that every journey leaves you speechless, offering an unforgettable experience, and then transforms you into a true storyteller, a promoter of beautiful places, exquisite cuisines, culture, region-specific traditions, spoken language, and more. The International Scientific-Practical Symposium "Sustainable Tourism Development: Current Trends and Opportunities," organized by the Department of Economics, Marketing, and Tourism in the context of World Tourism Day and the 76th anniversary of the founding of the State University of Moldova, started with the idea of promoting tourism as an important sector of the global economy, with a development tendency focused on the principles of green economy to achieve sustainable development goals.

We are grateful for the wonderful collaboration with our guests from Italy, Malta, Albania, Ukraine, Romania, Poland, as well as researchers, experts, and national specialists in the field of tourism.

Feelings of gratitude and sincere thanks are extended to our partners:

MUZE Pension - for exceptional hospitality;

UNICART Association (international meeting of research centers in the field of tourism) for valuable communications and the exchange of experience;

National Association for Internal and Receptive Tourism of the Republic of Moldova (ANTRIM) – for unconditional support in the formation of professional skills and ensuring connections with representatives of the labor market in the field of tourism;

Administration of the State University of Moldova (USM) – for active support in achieving all educational and scientific objectives contributing to the quality of studies, academic performance, and institutional image.

We wish you to travel throughout the country and to achieve many discoveries, interesting, and amazing experiences!

The 2nd edition of the Scientific-Practical Symposium with International Participation, themed "Sustainable Tourism Development: Current Trends and Opportunities," dedicated to the International Tourist Guide Day, recently took place at the Eco Resort Butuceni Rural Guesthouse.

The event brought together representatives from the tourism industry and the academic community for a constructive discussion on the opportunities and challenges of this field.

The Scientific-Practical Symposium with International Participation, under the theme "Sustainable Tourism Development: Current Trends and Opportunities," 2nd edition, was organized by the Faculty of Economic Sciences in partnership with the Ministry of Culture of the Republic of Moldova and the National Association for Internal and Incoming Tourism of the Republic of Moldova. It is included in the list of scientific events for the year 2023, approved by ANACEC.

The International Scientific-Practical Symposium on "Sustainable Tourism Development: Current Issues and Opportunities", the third edition, dedicated to the International Day of Tourist Guides, took place at the rural guesthouse "CUIB", in the village of Căpriana, Strășeni district. The symposium brought together leading figures from the tourism industry and the academic environment to discuss the prospects and challenges of this sector. At the opening, several distinguished guests shared their thoughts:

Maria Hămuraru, Dean of the Faculty of Economic Sciences, emphasized the role of tourism in promoting intercultural relations and described the university's contribution to training specialists in tourism through various educational programs, thanking the participants for their contribution and discussing the role of the academic environment in developing the necessary competencies to adapt to the modern requirements of sustainable tourism.

Andrei Chistol, Deputy Minister of Culture of the Republic of Moldova, emphasized the importance of tourism as a pillar of the national economy, highlighting the ministry's efforts to attract investments and integrate new technologies and high-quality standards into tourism. He also mentioned specific achievements, such as training courses for tourist guides supported by the ministry and collaboration in organizing the symposium to facilitate effective communication between professional practice and academic education.

Natalia Țurcanu, Manager of the Competitiveness and Resilience of Rural Project, funded by USAID in Moldova, congratulated the participants on promoting culture and involvement in tourism development, acknowledging the country's achievements in this area in the context of signing the Sustainable Tourism Agreement, which involves aligning Moldova's tourism industry with global practices of the UN and the World Tourism Organization. Thus, Moldova's tourism industry aligns with global practices and European Union initiatives under the Green Pact through effective, systematic, and strategic planning of sustainability standards in tourism and the development of a tourism industry that fully considers its economic, social, and environmental impact.

Elena Stepanov, Executive Director of ANTRIM, emphasized the importance of such events, especially in rural areas, for promoting cultural and spiritual values, as well as involving the younger generation of students in activities promoting rural tourist destinations.

The plenary session and practical workshop, held at the "CUIB" tourist complex, the speech by Mr. Vitalie Răilean, manager of the guesthouse, and the excursion to the Căpriana Monastery led by Father Octavian Moșin, addressed the importance of sustainability in sustainable tourism development and the preservation of national heritage.

The first day of the symposium concluded with words of gratitude from Veronica Bulat, responsible for organization, who acknowledged the efforts and contributions of the participants. The third edition of the International Scientific-Practical Symposium on "Sustainable Tourism Development: Current Issues and Opportunities" was organized by the Faculty of Economic Sciences with the support of the Strategic Partner, the Competitiveness and Resilience of Rural Project funded by USAID, the Ministry of Culture of the Republic of Moldova, and ANTRIM, and was recognized as an important contribution to the scientific events of 2024 approved by ANACEC.

We express our sincere gratitude to our partners for their significant efforts in organizing and coordinating the Third International Scientific-Practical Symposium on "Sustainable Tourism Development: Current Issues and Opportunities". We thank you for the extensive and detailed coverage of current issues, contributing to the formation of new perspectives in the field of sustainable tourism and sparking broad debates and constructive discussions.

On February 17, 2022, the National Session with International Student Scientific Communications, 26th edition within the Department of "Economics, Marketing, and Tourism," under the theme "Marketing and Tourism in the 21st Century," was organized.

The conference was attended by:

Jury members:

Petru Grecu – Director of the Municipal Youth Center in Chișinău - Jury President

Maria Hămuraru, PhD, Assoc. Prof. - Dean of the Faculty of Economic Sciences

Veronica Bulat, PhD, Assoc. Prof.

Adriana Buzdugan, PhD, Assoc. Prof.

Natalia Antoci, PhD, Assoc. Prof.

Mihai Roșca, Master's student, SMK200 group

Moderator:

Natalia Antoci, PhD, Assoc. Prof.

The conference welcomed students from the following specialties:

Marketing and Logistics

Hotel Services, Tourism, and Leisure

Including students from Technical University of Moldova (UTM), State Agrarian University of Moldova (UASM), and State University of Medicine and Pharmacy "Nicolae Testemițanu" (USEM).

Student presentations at the conference covered a variety of topics, addressing both national and international issues. The purpose of the conference was to stimulate future economists in the multi-aspect research of the economic field.

With love for Mărțișor and respect for the traditions and cultural heritage of the Romanian national patrimony, the XXVIth Session of Student Scientific Communications with international participation, the Workshop "Marketing and Tourism in the 21st Century," was organized.
The conference had the following attendees:
Marcela Nistor – Member of the Parliament of the Republic of Moldova in the first term, member of the Action and Solidarity Party faction, member of the permanent commission: Culture, education, research, youth, sports, and media.
Maria Hămuraru, Ph.D., Assoc. Prof. - Dean of the Faculty of Economic Sciences.
Veronica Bulat, Ph.D., Assoc. Prof.
Adriana Buzdugan, Ph.D., Assoc. Prof.
Natalia Antoci, Ph.D., Assoc. Prof.
Moderator: Natalia Antoci, Ph.D., Assoc. Prof.
The conference also hosted students from the specialties:
Marketing and Logistics
Hospitality Services, Tourism, and Recreation
Additionally, students from institutions such as:
Babeș-Bolyai University (Cluj)
Technical University of Moldova
State University "Alecu Russo" (Bălți)
State University of Comrat
Student presentations at the conference covered topics ranging from national to international issues. The purpose of the conference is to stimulate future economists in interdisciplinary research in the economic field and promote scientific research among young people.
We thank everyone for their involvement and for the interesting presentations prepared for this scientific event dedicated to students!